AT&T Stadium, home to the iconic Dallas Cowboys, is one of the latest NFL stadiums to launch Zippin checkout-free at their venue. The announcement was made last week by Legends Hospitality as part of their unveiling of new food and beverage options for the 2024-2025 season.
With Zippin's seamless checkout-free experience, fans can spend less time waiting in lines and more time savoring every moment of the game or live event. Here's how it works: shoppers use a credit card or mobile wallet to enter the store, grab what they want, and simply zip out. Zippin’s AI-powered platform identifies purchases and automatically bills shoppers for what they take as they exit. There’s no checkout line, no scanning, and no hassle. With shopping trips as fast as 30 seconds, Zippin gives fans much more time to enjoy the game.
“We’re proud to collaborate with industry leaders like Legends Hospitality who recognize that great food and beverage options are only part of the overall concessions experience,” said Krishna Motukuri, Co-founder and CEO of Zippin. “Empowering fans to purchase great food without long lines enhances the gameday experience for fans and helps operators serve more guests in less time.”
AT&T Stadium, with the NFL’s largest seating capacity and one of world’s largest HDTVs, is known for its history of technology innovation. Adding Zippin-powered checkout-free concessions is yet another step towards giving fans the best gameday experience possible.
After a soft launch earlier this year, the Zippin-powered store is now open in the upper concourse, section 450.
