Swish, Score, Shop: A Frictionless NBA Season Recap
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This year’s NBA regular season brought basketball fans 82 games worth of fast-paced, high-scoring action. From buzzer-beaters to breakouts, the court was ablaze with talent as teams battled it out for a place in the playoffs.
Games move quickly in the NBA. Most teams averaged 0.5 shots per minute during the season. That means fans who wait ten minutes in a typical concessions line could miss out on a significant swing in the game dynamics.
Assuming Zippin saved every fan ten minutes by eliminating the checkout line:
28,600 hours were given back to NBA fans
to enjoy their gameday experience!
Luckily, many NBA teams have deployed Zippin checkout-free stores at their arenas. This gives fans a better gameday experience because they can watch more of the game without giving up their favorite food and beverages. Here's how Zippin-powered stores performed throughout the NBA regular season:
NBA venues are seeing measurable success with Zippin. Gainbridge Fieldhouse, home to the Indiana Pacers and WNBA Indiana Fever, has four Zippin-powered stores deployed. Last year, the stores achieved sales 240% higher than nearby drink stands.
"Fans are just flying through these stores.
We expected efficiency, but I'm honestly surprised by just how fast fans zip in and out."
- PS&E VP of Guest & Culinary Experience
Basketball arenas are just behind the NFL in the number of checkout-free stores deployed. The Zippin stores at NBA arenas are primarily retrofits and Zippin Lanes. The sales represented in these 2023-2024 season numbers are almost entirely from drinks and packaged snacks. Adding Zippin Walk-Ups to these venues would increase revenues by adding freshly prepared hot foods to the checkout-free experience. NRG Stadium converted a stand to Zippin Walk-Up and achieved average shopping times of just 27 seconds.
As the season wraps up, now's the perfect time to plan new checkout-free stores for next season. If you're looking to expand your checkout-free footprint or adopt checkout-free for the very first time, we're here to help us.
Learn how Zippin can help build engaging shopping experiences for your customers, while maximizing your profits. Complete this form to hear directly from a member of our sales team.
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